Branding for WWF Market
A High-Spirited Identity for a Nature-Loving Collaboration
WWF Market’s brand identity was designed to reflect the joyful, youthful energy of a new generation engaging with nature. As WWF-Turkey’s official merchandise platform, it was essential that the brand feel both mission-driven and emotionally accessible—fun, colorful, and full of life.
We embraced a more expressive, animated language, highlighting both the environmental message and the everyday joy of conscious living.
Our creative team developed a vibrant identity system including:
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A friendly, hand-drawn logo inspired by organic shapes and animal forms
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A bold and cheerful color palette to evoke optimism and nature
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A dynamic visual world built for playful campaigns, from packaging to digital
Since launch, WWF Market’s branding has become instantly recognizable—a bridge between purpose and playfulness, conservation and creativity.
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